In the year 2000, we began the Safaricom journey with a view to Transform Lives. Safaricom is one of a small group of about 400 companies across Africa whose annual revenues are more than $1 billion. Many of these companies are pan-African in their operations and are active in increasingly diverse sectors.
We invest a unique way of doing business through our Purpose; to ‘Transform Lives’. We seek to create opportunities for Kenyans to be a part of our growth story by empowering them with the right tools for economic growth. The “Simu ya Jamii” innovation allowed Kenyans to earn money from operating small, mobile pay phones. We achieve our Transforming Lives vision through a number of channels, but the origin of our most impactful transformation stories is the base station. We now have over 4,000 towers connecting Kenyans from Turbo to Turkana with each one of these base stations having its own unique story to tell.